All Business schools offer a course in marketing which also is in great demand amongst the students. This in itself is proof enough that marketing forms an important part of any business. Every business firm realizes this and understands that they need to put special emphasis on this front if they want to succeed. They all have agents who promote their products and services amongst different sections of the society and also use mass media such as television as a mode of propagation. This however, cannot be achieved in the case of internet marketing. Factually, that is a different ball game altogether.
The major difference between real world marketing and internet marketing is that the options in internet marketing are very limited. There may be different modes of promoting a business on the internet, but they are all a sub part of the internet. There are only a certain number of websites on which one can promote the business and it is not necessary that everyone will visit the website.
However, this should not bring a person to despair. While the internet marketing results can be a bit slow and frustrating, when they do start coming, there is almost no maintenance required. The work becomes very easy and rewarding as money keeps flowing in automatically (this may not be true in some cases depending on the kind of businesses it is). If the correct steps and measures are taken, it can be very easy to not only establish an internet business but also get a sufficient amount of returns as well.
The first and foremost step in marketing is not to completely depend on one mode or one website alone. This can be thought of in analogy to the stock market where investing in the shares of just one company is thought to be foolish. Some of the places where promotion and marketing can be done include web directories, commercial websites, google adsense, social media websites like facebook, orkut and popular websites like youtube. The problem with promoting on only one of them can be one of the following:
- People who do not visit that website will never know about the product which could mean a huge loss of potential customers.
- If the website goes down or the account gets banned, no more advertising can be done.
- Some customers need to see a product or service at multiple locations before they can actually think of pursuing it.
- Dealing with online freelancers on projects can be rewarding, but there are a lot of scam artists on the web, and that can get frustrating.
If one takes some time out to research about the different products that are very popular on the internet market and have a great demand amongst the general public will see advertisements about it on almost all high traffic websites. Some think of it as useless expenses incurred to advertise is so many different locations whereas in reality, it is these expenses which actually make a person believe that the company really has the potential to make good products. Unless the customer is satisfied, no progress can be made. Internet marketing can be very easy or very tough depending upon the path chosen by the businessman.