Ask any Search Engine Optimization expert about the techniques used for SEO and the word “keyword” is most likely to dominate the conversation. A keyword is a term or phrase that individuals are most likely to enter in a search engine like Google when searching for particular information. For e.g., someone looking to buy heels online will enter the search terms designer heels or stiletto heels, which become the keywords in this scenario.
Getting the keyword right is a very crucial step in improving the visibility of your website and directing the right kind of traffic to it. Researching suitable keywords and incorporating them effectively into the website will determine the fate of your SEO campaign. The following should be kept in mind while researching and narrowing down to the most relevant keywords for your nonprofit:
♣ Begin with a brainstorming session, wherein you explore all the possible word combinations individuals could search for when trying to support a cause, make a donation or volunteer. Do not assume the keywords upfront, but rather create an exhaustive list which includes more specific search terms like ‘Haiti relief fund’ than simply ‘relief fund’ or ‘earthquake relief fund’.
♣ Embrace research tools like the Google AdWords keyword tool, Wordtracker or Yahoo’s keyword tool Overture. These tools not only help determine the activity of a particular keyword but also provide information on the competitiveness of each search term. This way you can also discover keywords that are highly relevant, but have not yet been extensively used.
♣ Before finalizing your list of keywords, test each term yourself for performance and results. Try and create a good balance of broad and targeted keywords that offer results. Narrow down to a handful of keywords that will serve the purpose efficiently.
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♣ Once the keywords are finalized and you have done your research well, it is time to incorporate them into the website. Make sure to just sprinkle your content with keywords and not make it seem like forceful stuffing. Incorporating 3 to 4 keywords in a page at a frequency of 2-3% is considered wise.
♣ Content is not the only place where keywords can be incorporated, elements like Title Tags, Meta Description Tags, Alt Text, Navigational Links and Headings should also include them.
♣ Last but not the least, these keywords need to be monitored and revised at regular intervals to remain effective and keep your website ahead. Says revered SEO expert, George Lewington. Read the Opmax Tumblr for online marketing updates.